Business Partners Frequently Asked Questions
What is Business Support?
Business support is a means to financially support the ministry of WCQR through your business, non-profit organization or church on a short- or long-term basis.
What do I receive as a result of my support of WCQR?
All WCQR Business Supporters receive announcements on the radio as a result of their support. The number of announcements is dependent on the level of contribution and the length of the agreement. The benefits of business support are available for non-profit organizations and commercial businesses alike. Business Supporters agreeing to support WCQR for 6-months or longer receive space on the Support – Meet Our Underwriters section of our website at www.wcqr.org, where we list contact information, logos, phone numbers and provide a link to the supporter’s website, if applicable.
This sounds a lot like advertising…is it?
No…and yes. In the strictest sense, business support announcements are not advertising but, they achieve similar, if not better, results for those who wish to use them to market a product or service. WCQR announcements are designed to provide listeners valuable information about your business or organization. No screaming salesmen…no heavy-handedness…we don’t tell people what to do. We give listeners information that they use and act upon.
What’s the main difference between supporting WCQR as a non-profit vs. a for-profit organization?
The wording of the announcements you receive as a result of your support. The Federal Communication Commission (FCC) regulates what non-commercial radio stations can say about commercial businesses in their announcements. Over the years, we have become experts on how to write non-profit radio announcements that meet your marketing and ministry goals as well as ours. Tax-exempt, 501 (c) (3), non-profit organizations (churches, schools, credit unions, hospitals, most ministries, etc.) have a different opportunity as it relates to supporting non-commercial radio. Non-profit announcements sound very much like what you might hear on a commercial radio station.
Do my WCQR Business Supporter announcements work?
Yes. Radio listeners today (especially WCQR listeners!) are smart, well-informed people who, in most cases, don’t have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to WCQR specifically because we’re different. WCQR offers Business Supporters the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet…those who tune in to WCQR. Additionally, as a primarily listener-supported radio ministry, WCQR patrons often seek out opportunities to support the organizations and businesses that support WCQR as another means of supporting the station they love.
How much does it cost to become a Business Supporter of WCQR?
WCQR Business Supporter packages are available to fit almost any budget. Business Support of WCQR is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry that focuses sharply on being a positive influence in the community.
* WCQR reserves the right to refuse business support agreements to organizations that do not meet the same standards to which we hold ourselves accountable.